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Envision Solar Announces First Digital Out of Home Advertising EV ARC™ for FIAT

  |   Cleantech San Diego Members, Electric Vehicles, Solar Energy

CleanTECH San Diego member Envision Solar announced the deployment of it’s EV ARC™ Digital Platform at Kearny Mesa FIAT in San Diego. The dealership will offer “test driving on sunshine” and will leverage the built in digital advertising screen to deliver sales content and to drive revenue from partners with complimentary products such as insurance vendors.   

Kearny Mesa FIAT is frequently the top US retailer of the FIAT 500e, all electric vehicle and engages in eco-friendly practices earning the Second-annual Dealer Environmentally Conscious Operations (ECO) Program award. The dealership incorporated ECO friendly initiatives during its construction and the EV ARC™ is placed prominently in a high visibility location where it can create maximum customer interest.

“We know that San Diegans care deeply about the environment,” said Kearny Mesa FIAT President Javier Soriano. “We are committed to being pioneers in eco-friendly automotive operations. The EV ARC™ and offering test drives on pure sunshine are great examples of that commitment. The integrated digital screen not only allows us to communicate more efficiently with our customers but also to recuperate the costs of having the EV ARC™ on the lot. We love offering free charging to our guests – it doesn’t cost us anything and we didn’t have to dig up our dealership to get it done.”

“Kearny Mesa FIAT is a visionary and thought leading San Diego business,” said Desmond Wheatley, CEO of Envision Solar. “This is an important milestone for Envision Solar as well. Our first media based and recurring revenue business. It’s great for the customer because it makes the pricing much more approachable and they can cover their costs. It’s great for Envision because there are thousands of such businesses to whom this sort of model should appeal so we believe that we can scale this business model very profitably.”

Invented and manufactured in the US, the EV ARC™ fits inside a parking space and generates around 16kWhrs/day that are stored in the on-board batteries. The system’s solar electrical generation is enhanced by EnvisionTrak™, which enables the array to follow the sun, generating 18 to 25% more electricity than a fixed array. The EV ARC™ Digi has an outdoor digital advertising screen, which is powered by the unit and receives content updates across the EV ARC™ units wireless network connection.

Digital Out Of Home (DOOH) advertising is the second fastest growing advertising medium after Internet Video according to PQ Media Research.

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View more photos on Kearny Mesa FIAT’s Facebook Page

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